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Every great brand has a story, and ours begins with a little dog named Koda — a lovable pup who, when she presses her ears back in a loving gaze, looks just like a tiny seal. This adorable quirk inspired the name Furry Seal , but more importantly, it sparked a mission: to create dog gear that’s as unique and loved as Koda herself.

We all know that walks are one of the best parts of a dog’s day. The fresh air, the new smells, the happy tail wags — it’s pure joy on four paws. But have you ever stopped to think about the leash your dog wears on those walks? Yep, that humble strip of fabric or leather can make a huge  difference in your dog’s comfort and your peace of mind.

Bringing a dog into your life is one of the most rewarding decisions you’ll make. But it’s also a big responsibility. Dogs need daily...